There is no one way to be black
Cart 0
Building Atlanta: How I Broke Through Segregation to Launch a Business Empire

Building Atlanta: How I Broke Through Segregation to Launch a Business Empire

$25.99 $29.99
Price Drop Alert

Born into a blue-collar family in the Jim Crow South, Herman J. Russell built a shoeshine business when he was twelve years old—and used the profits to buy a vacant lot where he built a duplex while he was still a teen. Over the next fifty years, he continued to build businesses, amassing one of the nation’s most profitable minority-owned conglomerates.

In Building Atlanta, Russell shares his inspiring life story and reveals how he overcame racism, poverty, and a debilitating speech impediment to become one of the most successful African American entrepreneurs, Atlanta civic leaders, and unsung heroes of the civil rights movement. Not just a typical rags-to-riches story, Russell achieved his success through focus, planning, and humility, and he shares his winning advice throughout. As a millionaire builder before the civil rights movement took hold and a friend of Dr. King, Ralph Abernathy, and Andrew Young, he quietly helped finance the civil rights crusade, putting up bond for protestors and providing the funds that kept King’s dream alive. He provides a wonderful behind-the-scenes look at the role the business community, both black and white working together, played in Atlanta’s peaceful progression from the capital of the racially divided Old South to the financial center of the New South.

Some products could take up to 7-10 business days before items are shipped.  We do not hold excess inventory or stock.

All items are "made to order" or obtained from a third-party supplier. This does require enough time to guarantee quality products made specially for you. Production on all items typically takes 7-10 business (Monday-Friday and exluding holidays) days after order placement. 

Orders placed after 4:30 pm CST or over the weekend will not be processed and prepped for production until the following business day. Delays can occur due to manufacturing, order volume and/or weather conditions.

Although orders may be ready to ship sooner, please plan on your order not shipping until after the 7-10 business day production time frame has passed.

Some products could take up to 7-10 business days before items are shipped.

All items are "made to order" or obtained from a third-party supplier. This does require enough time to guarantee quality products made specially for you. Production on all items typically takes 7-10 business (Monday-Friday and exluding holidays) days after order placement. 

Orders placed after 4:30 pm CST or over the weekend will not be processed and prepped for production until the following business day. Delays can occur due to manufacturing, order volume and/or weather conditions.

 Although orders may be ready to ship sooner, please plan on your order not shipping until after the 7-10 business day production time frame has passed.

Our products are custom-made-to-order for you or supplied by a third-party vendor – please allow 2-3 weeks for delivery.

The Your Black World Network products will be custom printed specifically for you so we cannot accept returns or exchanges unless the artwork or fabric is flawed. Please confirm your sizing before ordering.


Share this Product


More from this collection